Final spot can be viewed here
https://vimeo.com/381577571
Most of the animation in this spot is pretty straight forward beside working around the fact food is not really sturdy enough for animation. Shot 110 (the plate wave shot) however, ran into many technical difficulties and probably ate up half of the animation budget. Since compositing live action hand footage is part of the project, we shot most of the spot with the live action Red camera instead of DSLR to avoid switching cameras between stop motion and live action. Since Red is much heavier than most DSLRs, the tilt motor would slip on the motion control rig for this shot. We ended up having to switch back to a DSLR for shot 110 specifically to work around the weight issue after struggling for days with the rig.
The plate/cake animation was the other challenge. When the plate tower grew in height, I had to build and rebuild the plate tower using hot glue and wood for each frame. When the plates and the cake flies, they all had to be rigged. Having to juggle all this without breaking any plates, having the cake fall and ruining the table cloth proved to be very challenging. Since we were tight on stage space and I had to cross the motion control track every time I need to get to the other side of the table, my stage manager even custom built me a bridge out of wood plank and apple boxes so I don't trip on the track and ruin the shot.
Here is the process breakdown from story board -> time lapse -> animation pass -> final comp with set extension
Full Credit can be found here, but here are some BTS photos from my phone.
the bridge across the motion control track
The plate/cake animation was the other challenge. When the plate tower grew in height, I had to build and rebuild the plate tower using hot glue and wood for each frame. When the plates and the cake flies, they all had to be rigged. Having to juggle all this without breaking any plates, having the cake fall and ruining the table cloth proved to be very challenging. Since we were tight on stage space and I had to cross the motion control track every time I need to get to the other side of the table, my stage manager even custom built me a bridge out of wood plank and apple boxes so I don't trip on the track and ruin the shot.
Here is the final animatic
Here is the process breakdown from story board -> time lapse -> animation pass -> final comp with set extension
And if you want to see how the plate tower animation is built, here is the full time lapse of shot 110.
Full Credit can be found here, but here are some BTS photos from my phone.
the bridge across the motion control track
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